OUR HISTORY

Spring Tale began with a simple idea: that lingerie should feel like a quiet extension of who you are.

Not something to change you, but something that moves with you—softly, naturally, and intentionally.

Inspired by the feeling of spring mornings, blooming gardens, and the softness of daydreams, Spring Tale was created to bring together comfort, femininity, and a sense of gentle confidence in every piece.

Each collection is designed as a small story:
from delicate floral lace inspired by spring blossoms, to dreamlike silhouettes that echo the calm of water and light.

We believe beauty doesn’t need to be loud. It can be soft, personal, and close to the skin.

Today, Spring Tale continues to grow as a world of blooming lingerie—where every piece is made to help you feel a little more like yourself.